Alex Singleton’s newspaper masterclass on 31st January 2012 at the CIPR, Russell Square, London

This masterclass is ideal for company, government and charity press officers, campaign directors and public relations executives who want to secure more coverage or combat negative publicity in newspapers.

Around a conference table, Alex will explain how to:

• place your news or opinions in newspapers;
• overcome negative publicity and manage “scandals” and disasters with real-time crisis management;
• move beyond the scatter-gun of spamming journalists with press releases and genuinely engage with writers;
• ensure that 99 per cent of letters you send to a newspaper are printed;
• get comment articles published, rather than ignored;
• use the magic words that persuade a newspaper to delete inaccurate information from their website (without you squandering cash on lawyers);
• use Twitter to boost your press coverage;
• be the person journalists contact first for a quote or background to a story;
• make your company or organisation loved by editors;

Location
Each masterclass takes place in a central London location.

Speaker:

Alex Singleton, newspaper journalist, who has just finished three years at The Daily Telegraph, writing leading articles and editing columnists such as Boris Johnson, Janet Daley and Charles Moore. With 16 years’ experience writing for newsstand magazines and newspapers, he’ll share his wealth of knowledge on how to grab the attention of editors and get your story in the press.